Packaging artwork depicts a group of activists. Vividly diverse figures, crafted in a modern style, invite viewers to see themselves reflected in the simplistic, yet inclusive forms. This project celebrates the beauty of diversity, encouraging connection and inclusivity through its visually rich narrative.
Concept for a TikTok ad with animated motifs pulled from the static advertisements alongside an Instagram filter concept that activates based on geographic location if you are attending NYC Pride.
Outdoor ad campaign in New York City with ad placements at public transit entry points and on the road.
Branded ice cream truck and ice cream cup debuting at NYC Pride. Promotional coupons are handed out to promote the limited edition Trans Righteous ice cream flavor after the event.
NYC Pride exclusive merchandise giveaways include shirts, PopSockets, vinyl stickers, and enamel pins.