Development
Fanta x Nike Splash Dunks
How do we get Gen Z to fall for Fanta? A scavenger hunt in NYC for limited-edition Fanta x Nike Dunks sneakers. The Fanta x Nike Dunk Lows brought together Fanta’s iconic colors and Nike’s classic style in a sneaker drop like no other. Packaged in a soda can-shaped box, these sneakers were available for one day only through vending machines that popped up across NYC. Fans scanned QR codes on wheat paste posters to unlock a map with orange pins marking the vending machines. This campaign includes concepts for packaging and product design, outdoor advertising, interactive design, and social media advertising.