Sustainability at Herman Miller

This campaign's ethos is: “True to our roots while leaping toward a sustainable future.” Herman Miller’s audience is savvy and appreciates beautiful, thoughtful design. This ad series is a callback to midcentury Herman Miller ads while communicating a modern message focused on sustainability. These ads show Herman Miller’s commitment to sustainability by utilizing recycled materials in production. This campaign's goal is to ensure the consumer will feel satisfied in purchasing beautifully designed products for the greater good.

A 16x24" poster for retail display. Artwork features Herman Miller's iconic Aeron chair comprised of plastic objects. These objects are carefully arranged to form Aeron's silhouette in reference to the company's commitment to sustainability.

Full page 8x10.5" magazine ad. Editorial ad visuals focus on communicating a message about the
Aeron's recycled plastic body.

Facebook ad announcing Herman Miller's commitment to utilizing recycled content in future product manufacturing across their entire brand.

Word web and sketches from the early ideation stages. Explore the Aeron chair campaign's visual journey from initial sketches to final ads, featuring diverse concepts and recycled plastic. Shifting to minimal colors refined its look, yet key elements stayed consistent, tying the campaign together despite its changes.

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