Impossible Foods #BeefWithAI
Al uses a lot of energy. The technology and infrastructure that enable an Al server's operation contributes significantly to GHG emissions, as they don't rely on renewable energy sources. The Real Food by Real Humans #Beef with Al Campaign by Impossible Foods. This campaign comments on what we perceive as "real" versus "fake" —whether it's real meat vs. plant-based meat or real content vs. Al-generated content. It also emphasizes the importance of authenticity in what we consume, both in food and content. The goal is to educate audiences on Al's massive energy consumption and inspire them to take action for a more sustainable future. This campaign contains in-store graphics, food truck design, OOH, social media, microsite, and merch design.