Kalm CBD gum is a fictional product developed by me. This series includes package design and branding, social media ads, and print ads. The product was created with a trendy, yet diverse consumer base in mind. Kalm aims to destigmatize hemp-derived products as depicted in the "Keep Kalm" print ad campaign. Kalm is for the working professional, the college student, and individuals of all backgrounds. The company's motto is: everyone can use a little Kalm.
Social media ad showcasing flavors with an image carousel.
Slim editorial advertisement featured in a modern lifestyle magazine.
Subway advertisement showcasing Kalm Chill Cherry CBD gum.
Kalm merchandise includes a zip-up bag, a crewneck sweater with graphic, Zippo lighter with typographic design, and a slim rubberized phone case.