pitch deck
Tampax & Always Perfect Pair
Tampax and Always introduces the Perfect Pair—a box containing tampons and pads together for the first time. The campaign features "Bloody Good Tips" printed on elegant packaging, reimagining period care with regency-era sophistication because these products are meant to be shown off. The convenience of tampons and pads in one box with Lady Florence’s tips makes period care a topic as refined as it is relatable. The campaign contains package design, influencer marketing, UX/UI design, digital ads, out of home ads, and video.